Jessica Fraley
Digital Category Management @ Lowe’s
- Role
- Lead Analyst, Digital Category Management at Lowe's Companies, Inc.
- Location
- Columbus, OH, US
- LinkedIn followers
- 500 followers
About Jessica Fraley
As a Lead Analyst at Lowe\'s, I have been applying my analytical skills and customer insights to improve the online experience and drive conversion for assigned brands. With over seven years of experience in the retail industry, I have developed a deep understanding of the market trends, customer needs, and competitive landscape.I am passionate about leveraging data and KPI\'s to continuously enhance the overall customer experience and brand performance. I act as the subject matter expert and primary point of contact for the supported brands, and build and lead presentations with suppliers and merchants to support strategic plans and analyze execution. I also provide accurate reporting and insights across the digital channel related to content, product information, assortment, and competitive gaps/opportunities. I enjoy working with a collaborative and dynamic team that shares my vision of delivering excellence and value to our customers.
Experience
Lead Analyst, Digital Category Management
Oct 2025 — Present
Education
Nurtur Aveda Institute Columbus
Cosmetology License , Cosmetology/Cosmetologist, General
2010 — 2011
The Ohio State University
Bachelor's degree, Fashion and Retail Studies
2013 — 2017
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