Jessica Formosa

About Jessica Formosa

Marketing professional experienced in bringing business decision-makers and great technology products together. Leads marketing initiatives and teams to drive the transformation of tactical feature-function-based communications into customer-oriented programs that launch market-leading technology brands and increase revenue for agile, growing B2B technology companies. Develops strategic marketing programs in partnership with sales leadership and executive stakeholders ensuring common goals and shared success. Excels at revealing key business drivers for targeted audiences and translating technical jargon into compelling go-to-market business-oriented messaging and materials. Provides oversight of overall marketing operations and customer-facing technology, uncovering valuable opportunities for improving processes and gaining cross-functional support for implementation.

Experience

1. Sr Manager, Product & Customer Insights, Brand and Advertising

   Amazon

   Sep 2021 — Present · Seattle, WA, US

Education

• Kellogg Executive Education

  Business Marketing Strategy

• University of California, Santa Cruz

  BA, Art

  1992 — 1994

• De Anza College

  General Education, Art

  1990 — 1992

Skills

• Saas
• Salesforce.com
• Project Planning
• Sem
• Multi-Channel Marketing
• Online Advertising
• Management
• Brand Management
• Cross-Functional Team Leadership
• Lead Nurturing
• Marketing Strategy
• Advertising
• Google Analytics
• Ppc
• Trade Shows
• B2b
• Direct Marketing
• Leadership
• Program Management
• Demand Generation
• Campaign Management
• Email Marketing
• Lead Generation
• Crm
• Public Relations
• Online Marketing
• Social Media Marketing
• Integrated Marketing
• Strategy
• Marketing
• Database Marketing
• Direct Mail
• Marketing Operations
• Strategic Planning
• Product Marketing
• Brand Awareness
• Value Propositions
• Web Project Management
• Corporate Branding
• Competitive Analysis