Jessica Fernandez Eckley
Managing Partner at Crackerjack Media, Inc.
- Role
- Managing Partner, Marketing, Media Buying and Public Relations at Crackerjack Media, Inc
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Jessica Fernandez Eckley
Jessica Eckley is a marketing strategist and public relations advisor specializing in…
Experience
Managing Partner, Marketing, Media Buying and Public Relations
Jun 2014 — Present · Tampa, FL, US
As the founder and strategic lead of Crackerjack Media, I drive marketing, public relations, and media strategies that deliver measurable impact for high-profile clients. With a focus on data-driven decision-making and compelling brand storytelling, I craft integrated campaigns that engage audiences, elevate brand presence, and drive business growth.Our agency partners with an exceptional roster of clients, including Johns Hopkins All Children’s Hospital, Ledge Entertainment, the Tampa Bay Sports Commission, the Tampa Sports Authority, the Straz Foundation, the Tampa Pig Jig, and Tampa’s signature Gasparilla events, among others. Through a combination of market analytics, strategic messaging, and innovative content development, I lead campaigns that not only capture attention but also drive action. Whether shaping public perception, executing large-scale event marketing, or developing omnichannel brand strategies, my approach blends creativity with data to achieve meaningful results.
Education
Florida State University
Associate's degree
1996 — 1998
UCF College of Business
Bachelor of Science (B.S.), Marketing
1998 — 2001
Skills
- Advertising
- Media Buying
- Sponsorship
- Project Management
- Integrated Marketing
- Social Networking
- Social Media Marketing
- Brand Development
- Sponsorship Sales
- Thought Leadership
- Entertainment
- Social Media
- Sports Marketing
- Press Releases
- Event Management
- Strategic Communications
- Strategic Thinking
- Newsletters
- Strategic Alliances
- Event Planning
- Strategic Planning
- Branding & Identity
- Email Marketing
- Marketing Communications
- Crm
- Sports Management
- Marketing Strategy
- Sales
- Media Planning
- Leadership
- Sports
- Management
- Marketing
- Public Relations
- Media Relations
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