Jessica Lane Alexander

About Jessica Lane Alexander

Media & Entertainment Leader with content production and marketing experience at TVOne, Microsoft, TBS & TNT. Obsessed with the intersection of culture, marketing and technology and using these as platforms to build strong brands and grow key audience metrics. Excels in translating risk-taking ideas into content and marketing strategies that drive results.* Digital & Social Brand Development* Content Development & Production* Editorial & Content Management* Audience Growth and Fan Engagement

Experience

1. Co-founder & Head of Social Content Marketing

   Pop'N Creative

   Feb 2020 — Present · Atlanta, GA, US

   Tired of seeing brands shoot for relevancy and fail miserably. Tired of hearing that marketers were looking for strong multicultural agencies and couldn’t find them. Tired of not seeing women launch and lead in the advertising business. I, along with my business partner, built Pop’n Creative to serve brands better. Pop\'N Creative is a Multicultural Marketing Agency focused on digital + social content creation and events + experience design. We specialize in masterful storytelling. We craft campaigns and content that give people a reason to genuinely care about your brand. We listen | We build | We help you grow

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration (M.B.A.), Marketing & Media Management

  2012 — 2014

• Northwestern University

  B.S. Journalism

  2004 — 2007

Skills

• Video Production
• Internal Communications
• Content Marketing
• Advertising
• Marketing
• Interactive Advertising
• Integrated Marketing
• New Media
• Digital Marketing
• Social Media
• Digital Strategy
• Google Analytics
• Interactive Marketing
• Facebook
• Television
• Mobile Devices
• Writing
• Digital Video
• Online Advertising
• Digital Media
• Brand Management
• Content Strategy
• Marketing Strategy
• Social Media Marketing