Jessica Caley

About Jessica Caley

I’m a creative marketing professional with over 13 years of experience building…

Experience

1. Senior Integrated Marketing Specialist (Content Campaigns)

   VLCM

   Jun 2018 — Present · Salt Lake City, UT, US

   Lead digital marketing strategy for 30+ annual event programs, managing end-to-end execution from promotion to registration to post-event engagement. Design and produce over 200 pieces of signage and materials annually.Architect customer-facing content ecosystems, including webpages, campaigns, articles, videos, podcasts, training modules, and events, with rigorous focus on SEO/GEO optimization, cohesive brand storytelling, and thought leadership positioning. Own end-to-end website strategy, content development, and performance optimization to ensure seamless alignment with campaign objectives and business goals.Drive digital campaign strategy across multiple channels, including paid media, email, web, content, direct mail, sales enablement, podcast, video, and mobile app experiences. Partner with sales leadership to develop revenue-enabling assets, including line cards, brochures, playbooks, presentations, and win-wires that accelerate regional and national growth while strengthening partner alignment. Collaborate with the Director of Consulting Services on product marketing initiatives, developing positioning and messaging for vCISO services while executing direct mail campaigns that generate qualified sales meetings and open doors with target accounts.Analyze campaign performance metrics to inform marketing strategy and guide executive investment decisions, delivering measurable results including 24% LinkedIn follower growth, 26% YOY increase in website traffic through SEO initiatives, and 11% YOY improvement in email click-through rates.Established internal content frameworks—templates, documentation, and training programs—that drive team efficiency and create scalable, repeatable processes across the organization. Demonstrated agility during COVID-19 by producing 30+ webinars in two weeks, launching a digital exhibitor hub that maintained critical customer engagement across the Mountain West region.

Education

• University of Utah

  Bachelor’s Degree

  2011 — 2015

Skills

• Editing
• Pinterest
• Online Contests
• Marketing
• Public Relations
• Hubspot
• Digital Marketing
• Adobe Creative Suite
• Online Marketing
• Customer Service
• SEO
• Microsoft Powerpoint
• Advertising
• Event Planning
• Css
• Microsoft Office
• Sales
• Public Speaking
• Marketing Communications
• Facebook
• Google+
• Dreamweaver
• Illustrator
• Instagram
• Adobe Photoshop
• Twitter
• Event Management
• Blog Writing
• Search Engine Optimization (SEO)
• Social Media
• Powerpoint
• Microsoft Excel
• Google Analytics
• Photoshop
• Social Networking
• Social Media Marketing
• Blogging
• Html
• Adobe Illustrator
• Wordpress