Jessica Dafforn
Brand Strategy Manager @MGM Resorts International
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WORK HISTORY
Brand Strategy Manager @MGM Resorts International
US
Drives strategic marketing initiatives across a portfolio of resorts. Launched data-driven brand strategies that increased customer acquisition and retention, contributing to 12-17% increase in conversions and 123% increase in email CTR. Serves on the core strategic team spearheading Formula 1 \'s debut in Las Vegas and ongoing annual execution, leading high-impact multi-channel campaigns that elevated brand awareness and delivered record-breaking conversions. Strengthens brand identity and loyalty programs, ensuring consistency across all channels. Successfully executed the Gold+ MGM Rewards campaign, resulting in 47% uplift in member engagement.
EDUCATION
Grand Circus
Certificate, Front-end development
MGM Grand Detroit
Management Academy
Wayne State University
BFA, Interdisciplinary Electronic Art
SKILLS
ABOUT JESSICA DAFFORN
Senior marketing strategist with 20+ years of experience leading brand, customer…
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