Jéssica Sabatini

About Jéssica Sabatini

Ever since I was little, I’ve been captivated by stories in books, films, TV series, and music lyrics. That curiosity for narratives and human connection has shaped both my personality and my career.With over 8 years as a Marketing Executive at Sony Music Brazil, I led teams in a fast-paced environment, developing and executing marketing initiatives that resonated with audiences and built long-term engagement. My background in marketing and project management, combined with a strong analytical mindset and creative instinct, allows me to bridge strategy and storytelling effectively.After completing UCLA Extension’s Business and Management of Entertainment program, I expanded my experience from music into the broader entertainment and publishing industries. I later created UNPACKING, a storytelling initiative that connects audiences through books, conversations, and culture.I believe in using creativity and strategy to build meaningful connections and shape ideas globally.

Experience

1. Founder & Marketing Strategist

   Unpacking

   Jun 2024 — Present · San Francisco, CA, US

   UNPACKING is a storytelling initiative that connects audiences through books, conversations, and culture.• Podcast: Host and producer of Unpacking: Women and Stories that Conquer the World, featuring Brazilian women living abroad and their journeys of adaptation and reinvention.• Book Club: Founder of the Unpacking Book Club, an international reading community focused on women authors and meaningful storytelling.• Consulting Projects: External publicist and marketing strategist for independent publishers, supporting book launches, author tours, and brand-building strategies in the U.S.Through storytelling, strategy, and community-building, UNPACKING explores how stories shape identities, bridge cultures, and inspire meaningful connection in a global world.

Education

• Udesc Esag

  Bachelor of Business Administration (BBA), Business Administration and Management, General

  2010 — 2014

• ESPM Escola Superior de Propaganda e Marketing

  Marketing/Marketing Management, General

  2013 — 2013

• altMBA

  altMBA 46, Seth Godin's Akimbo Workshops

  2021 — 2021

• ESPM Escola Superior de Propaganda e Marketing

  Post Graduation, Business Management and Marketing

  2015 — 2016

• UCLA Extension

  Extension Program, Business and Management of Entertainment

Skills

• Public Relations
• Business Strategy
• Sustainable Development
• Social Media
• Social Entrepreneurship
• International Development
• Corporate Social Responsibility
• Microsoft Word
• Sustainability
• Marketing Strategy
• Events Organisation
• Microsoft Office
• Strategic Planning
• Project Management
• International Relations
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Entrepreneurship
• Nonprofits
• English
• Waste Management
• Management
• Marketing