Jessica Crichton

About Jessica Crichton

Results-driven Channel Marketing, Communications and Brand Professional with extensive experience spanning diverse sectors including Data Centers, Enterprise, Industrial Automation, Industrial Construction, MRO and OEM.Strong management skills and expertise in customer-specific global marketing strategies, including channel strategy and marketing, branding, product positioning, promotion, and digital commerce. Skilled in numerous marketing stake platforms, including Marketo, MicroSoft Dynamics, Adobe Experience Manager, etc.Valued advisor to senior leaders and “go to” person to create and launch strategic and integrated marketing campaigns that enable organizations to achieve their next level of growth in highly competitive global markets. Respected for driving awareness and sales growth, breakthrough thinking, disruptive marketing strategies, superior communication skills, collaborative leadership & alliance-building.

Experience

1. Manager, Channel Marketing

   Panduit

   Nov 2021 — Present

   Manage Channel Marketing team to drive sales of key solutions and products through integrated marketing plans via distributor and IT channel partners. Develop Channel Marketing strategies that align to business and sales revenue goals for partners and Panduit. Manage budget to ensure OI targets are met and drive revenue through effective plans. Develop and manage various marketing programs such as sales incentive programs, loyalty programs, training programs, co-branded campaigns etc. to drive sales revenue. Create, monitor, and analyze key performance indicators and metrics; make recommendations forimprovements. Create and maintain self-serve channel platforms that enable the channel to execute plans aligned to company strategy and drive sales growth. Manage the execution of channel communications, events, websites, and social media plans. Develop and maintain key relationships across several channel partners.Collaborate with marketing communications, content, business development, and sales internally and externally to align business objectives and drive sales growth.

Education

• Roosevelt University

  Bachelor of Applied Science Degree, Business Management

  2005 — 2007

• Purdue Global

  Master of Business Administration - MBA, Marketing