Jessica Lucas
- Role
- Gtm Product Marketing - Us Prime at Amazon
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
Experience
Gtm Product Marketing - Us Prime
Apr 2021 — Present
Marketing and brand lead for US Prime, focused on emerging segments such as students and young adults. Responsible for cross-channel go-to-market strategy, including channel mix planning, budget allocation, customer insights, and campaign creative concept, with the goal of driving acquisition, retention, and member engagement. Led onsite engagement experimentation for Prime Day, Thursday Night Football, and holiday seasons. Partnered with creative teams and external agency to launch first Prime member stories program, highlighting real Prime members and the everyday impact of their membership. Interim lead for Prime Access growth, driving awareness for Prime\'s discounted program for qualifying government assistance recipients.
Skills
- Web Analytics
- Editorial
- E-Commerce
- Strategic Planning
- Customer Retention
- Sem
- Content Management
- Marketing Operations
- Project Management
- Marketing Strategy
- Cross-Functional Team Leadership
- Integrated Marketing
- Public Relations
- Newsletters
- Event Management
- Event Based Marketing
- Marketing
- Social Media
- Publicity
- Digital Strategy
- Growth Strategies
- Retail Marketing
- Digital Marketing
- Retail
- A/B Testing
- Web Content Production
- Advertising
- Personalization
- Email Marketing
- Management
- Direct Mail
- Content Marketing
- Team Management
- Vendor Management
- Google Analytics
- Social Media Marketing
- Online Marketing
- Omniture
- Editing
- Strategy
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