Jessica Cloesmeyer

About Jessica Cloesmeyer

Driven and accomplished performance marketing advertising sales leader with over 23 years of experience developing new business, exceeding revenue goals, and closing high-value deals across linear television and digital media. Extensive experience selling across 20 cable networks and Paramount Digital platforms, representing premium video brands including Nickelodeon, MTV, Paramount Network, Comedy Central, and CBS Broadcast.An integral member of a leadership team that has delivered more than $500 million annually in performance marketing advertising sales since 2005, with deep expertise in outcome-driven media, pricing strategy, and revenue optimization. Recognized as a strong negotiator and consistent revenue generator with a clear understanding of client objectives and how to translate them into scalable, results-focused media solutions.Brings 23 years of trusted, client-facing relationships across every major Performance Media holding company and leading independent agencies. Maintains a robust and diverse client list spanning all facets of performance-driven advertising. Known for building long-term partnerships, identifying growth opportunities, and delivering sustained revenue in highly competitive environments.Highly effective sales leader with a proven ability to influence outcomes, drive strategic sales initiatives, and collaborate cross-functionally to execute against business objectives. Combines data-driven decision-making with persuasive communication and presentation skills to engage clients and internal stakeholders at all levels.Core Competencies• Performance Marketing Advertising Sales• New Business Development• Revenue Generation & Growth Strategy• Pricing & Contract Negotiation• Client Management & Relationship Building• Brand Awareness & Media Positioning• Sales Analysis & Forecasting• Persuasive Communication & Executive Presentation• Strategic Sales Planning

Experience

1. Advertising Sales Director

   Viacom

   May 2002 — Present · New York, NY, US

   Oversee the administration and management of the Direct Response Sales Department for Comedy Central, Spike, TV Land and Logo. Billed in excess of 3 billion dollars over the past 5 years.• Develop Direct Response sales revenue from new advertisers as well as maximize revenue from existing clients including DTC brands• Started the direct response/ direct to consumer digital division and grew revenue by 9 million in 1 year.• Consistently maximized inventory and negotiated unit rate increases that resulted in regularly surpassing sales goals by as much as 200%. • Managed 60% of inventory across all networks.• Developed the direct response sales process for LOGO.• Continuously increased pricing on various networks by double-digits.• Responsible for 25% of overall Advertising Sales revenue.• Initiated and negotiated DR upfront deals for clients such as Netflix, Progressive, Esurance, Dollar Shave Club, 23andMe, Peloton, Slimfast, Warby Parker, Hulu, Verizon and Proactive • Grew Corporate DR business from minimal dollars to 80% of overall DR revenue.• Oversee sales for 200+ Agencies and 650+ advertisers. • Develop sales strategy for accounts from existing linear business to digital business. • Started the International Ad Sales advertising for Direct Response.• Prepare and present accurate and comprehensive sales pitches / presentations on both the agency and advertiser level.• Developed private market place (PMP) deals for clients setting a minimum base as well as spend incentives.

Education

• Pace University - Lubin School of Business

  Marketing/Marketing Management, General

  1999 — 2002