Jessica Newman
Story Strategist @University of Fredericton
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WORK HISTORY
Story Strategist @University of Fredericton
Act as the senior narrative architect of the University of Fredericton, shaping and protecting the institutional voice.• Design and evolve storytelling frameworks that inform content development across the full marketing funnel.• Write a wide range of high-impact stories across formats, including email campaigns, web content, faculty profiles, student & alumni spotlights, videos, print materials, press releases, and more. • Support the Head of Marketing in media relations strategy, identifying opportunities to proactively pitch stories. • Collaborate with leadership and subject-matter experts to craft op-eds that elevate UFred’s voice and thought leadership.
EDUCATION
University of New Brunswick
Bachelor of Arts, English (Creative Writing) & Psychology
Ryerson University
Practical Grammar and Punctuation
MarketingProfs University
Marketing Writing Bootcamp
University of Toronto
Professional Learning Certificate in Records Management
SKILLS
ABOUT JESSICA NEWMAN
I craft memorable brand narratives that grow businesses. I combine compelling copywriting with consumer psychology and editorial planning to tell wildly good brand stories- I have nearly 15 years of professional copywriting and content marketing expertise- Unofficially, I\'ve been writing my whole life. It\'s how I think. And good thinkers are rare- I\'m a certified UX writer with a creative writing & psychology degree- I believe ChatGPT is my friend, not my replacement:)Ready to reshape your story and share it with the world? Let\'s do it.
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