Jessica Chauhan
Director of Marketing and Sales Operations @Fathom Digital Manufacturing
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WORK HISTORY
Director of Marketing and Sales Operations @Fathom Digital Manufacturing
Oakland, CA, US
Provide leadership for 4 direct, 2 agencies, and 2 freelancers by establishing marketing to create a cohesive brand and led demand-gen and lifecycle marketing utilizing data and tracking metrics Key Contributions: Repositioned Fathom’s positioning across the organization to consolidate the company offering of 25+ services with clear, concise positioning resulting in 85% cross-sell opportunities and continuity for our customers. Employee Training, Voice of Customer, Data Evaluation against Business Goals/Vision. Responsible for eCommerce demand generation across all funnel activity utilizing UI testing, email nurture, sales enablement, lead qualifying and conversion strategy and implementation. Utilized Pardot, Salesforce and ERP. Influenced new business through the organization of 6x the value of new customers within one year (either through direct, downstream or eCommerce revenue) from a ~$700K media spend. Generated revenue from email campaigns using case studies and targeted messaging with a 19% conversion rate. Improved brand visibility and generated more revenue through PR, media events and robust SEO performance tracking leading to high value conversions of approximately 35% for highly specified page strategy. Exclusive oversight and ownership of all forms of communications and brand consolidation. Critical member of leadership team and company growth and retention strategy Led and managed multiple cross-functional merger-related programs to unify and consolidate company identity to a unified vision, a behemoth endeavor, over general marketing responsibilities
EDUCATION
Woodstock International School
HS Degree
California State University, Northridge
Bachelor of Science (B.S.), Communication and Media Studies
California State University, Northridge
Bachelor of Science, Communications
California State University, Northridge
Bachelor's degree
Institute for Integrative Nutrition
Holistic Health Coach, Foods, Nutrition, and Wellness Studies, General
ABOUT JESSICA CHAUHAN
18 years of foundational experience from the ground up in building teams, strategies, and programs while ensuring great execution. I partner with senior management on their business vision and see it through. My marketing and communications fundamentals gives me the ability to find the best messaging & positioning, methodology and platforms to achieve targets across industries. Marketing Director | Demand Generation & Branding Email: j••••••••@gmail.com CORE COMPETENCIES: ROI Driven Marketing Strategy Lifecycle Marketing Creative Campaigns & Content Team Building & Leadership Finance Management KPIs Process Improvement & Conversion Market Research, Analysis, Segmentation Leverage Online & Offline Channels Branding and Messaging Bridge Marketing & Sales Teams Marketing Demand Generation Strategy CAREER SUMMARY: An exceptionally experienced, well-rounded senior marketer with experience in Demand Generation, Lead-Nurture, Conversion Strategies and Product Marketing. Highly-committed, performance-driven, and creative marketing leader with a record of achievement cultivating and sustaining relationships in fast-paced business environments. Entrepreneurial and collaborative in integrated marketing, detailed metrics evaluation and optimization. Plan, establish, and execute high-performance strategies through best practices with ability to deliver the highest results. TOP ACCOMPLISHMENTS: Instrumental in taking Fathom to an IPO through an inorganic growth strategy to brand a unified vision of 13 company acquisitions through digital and traditional strategies Provided 106% return on digital media spend from 1st order revenue, and created incremental order value of 3x in 1 year order growth and 4x returns in 2nd year with Fathom Digital Manufacturing Built GTM strategy, brand, for new product launch for both Choicelunch and Aavaz Managed DreamWorks’ National Live Tour for “How to Train Your Dragon” for 50+ markets with digital paid media, social media management on monthly retainer at Situation Interactive Contact me at: J••••••••@gmail.com or Direct via Phone (81••••••79
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