Jessica Capibaribe
Social Media @ Carta
- Role
- Social Media at Carta
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Jessica Capibaribe
WHAT I BRING TO THE TABLE:I’m an award-winning B2C/B2B digital communications and integrated marketing professional with 15+ years of growth running social media and editorial content strategy and programming for Fortune 500 brands, well-known public companies, and startups gaining super-sized attention. I bring strong people skills and a results-driven approach to teams driving change in their industry. HOW I STAND OUT AT THE TABLE:I believe successes and failures are channels to learn through and provide opportunities for growth. I bring a diversity of experience across B2C and B2B brands at every stage of maturity. I know the challenges of managing large budgets and the joys of leading a scrappy campaign that blows everyone’s expectations out of the water (driving killer conversion metrics and winning awards). I’ve built marketing strategies for brands that are just getting to know their customer. I’ve had the pleasure of rolling up my sleeves to engage with customers, fans, and detractors directly, analyze their feedback, and provide strategic recommendations based on these interactions. As a leader, I light up when coaching my team. I build trust first because trust can’t be assumed, it must be earned. I feel the same about brand trust. Talking about your greatness as a brand won’t build a community of advocates. You must be articulate about your HOW, WHO, and WHY. HOW I RELATE TO OTHERS AT THE TABLE: I trust my partners, my team, and my coworkers to bring their best every day - just as I do. I’m adaptable to different work styles but I know how to set my own boundaries. I’m a born listener but I’ve learned the value in speaking up when something feels off. I’m empathetic and intuitive. I lead with compassion.🤝 HOW I MAKE SURE MORE PEOPLE GET A SEAT AT THE TABLE: I use my voice and my position to bring opportunities to those who might be overlooked. This can mean advocating for someone who isn’t in the room but should be. It can also mean stepping back so others who deserve an opportunity can take a position I might have previously filled so more diverse voices can be heard. WHAT I’M GOOD AT:* Social Media Strategy and Planning* Content Strategy and Development* Digital Marketing and Communications* Social Listening and Analytics* Executive Digital Positioning* Employee Advocacy* Integrated Campaign Planning* Copywriting* Art Directing* Project Management* Community Management* Digital Customer Service* Mobile/SMS Content and Planning
Experience
Social Media
Oct 2021 — Present · San Francisco, CA, US
Education
University of Florida
B.A., Political Science, International Relations
Skills
- Measurement
- Training
- Management
- Social Media Monitoring
- Message Development
- Sms
- Mobile Marketing
- Social Media
- Digital Marketing
- Press Releases
- Digital Media
- Web Analytics
- Integrated Marketing
- Strategic Communications
- Blogger Relations
- Strategy
- Marketing
- Blogging
- Publicity
- Social Networking
- Social Media Measurement
- Social Media Marketing
- Copywriting
- Content Strategy
- Marketing Strategy
- Community Management
- Digital Strategy
- Crisis Communications
- Web Content
- Communication
- Analytics
- Public Relations
- Media Relations
- Corporate Communications
- Strategic Planning
- Online Marketing
- Content Development
- Measurements
- Writing
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