Jessica Brideau
Director of Marketing Operations @Franklin Energy, Women’s Resource Group Events Co-Chair, Six Sigma
- Role
- Director of Marketing Operations and Digital Marketing at Franklin Energy
- Location
- Troy, MI, US
- LinkedIn followers
- 500 followers
About Jessica Brideau
With 15+ years of brand/product and operational marketing background, I’ve had the unique experience of working on both the agency and corporate side. I have expertise spanning across multiple industries including retail, automotive, healthcare, finance and utilities. I am skilled in leading marketing operations/CMS, developing brand strategies, executing product launches, and rolling out tech integrations for large- and small-scale brands including; nation-wide Aldi grocery stores, the award-winning Pure Michigan campaign, health insurance marketplace statewide launch, local community transit (Detroit QLine) launch, nationwide RFPs, Super Bowl campaigns, box office movie partnership and product placement, global vehicle name plate go-to-market campaigns and transforming utility B2B and B2C marketing programs and marketing processes.I am a people first, solutions driven, diligent, and collaborative marketing leader. I excel in communication, project management and operations, continuous process improvement, relationship cultivation, and tactical execution yielding growth, ROI, cost savings and efficient workflow. My passion is transforming concepts into reality, building and improving marketing operations, and crafting profitable and captivating marketing solutions that align with core company values and voice.
Experience
Director of Marketing Operations and Digital Marketing
Apr 2024 — Present
I manage marketing operations, digital performance marketing, project management, platform management and data/analytics.
Education
Michigan State University
Bachelor's degree, Marketing Major, Advertising & Communications Minor, Design Specialization, New Media License
2006 — 2010
Skills
- Java
- Html
- Html5
- Css
- Public Speaking
- Persuasive Writing
- Creative Writing
- Copy Editing
- Writing
- Editing
- Blogging
- Research
- Social Networking
- Social Media Marketing
- C++
- Sql
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