Jessica Bomgardner
Content Strategist, Hersheyland Com @The Hershey Company
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WORK HISTORY
Content Strategist, Hersheyland Com @The Hershey Company
Leads our consumer-first content strategy for Hersheyland.com with 700+ recipes, top-of-funnel season and occasion inspiration content and 25+ brand page experiences- Collaborates with UX designers, SEO specialists and developers to create engaging digital experiences- Partners with brand managers across Hershey\'s chocolate brands on quarterly and seasonal content- Partners with paid media on developing compelling ad copy and landing page experiences across dozens of core and seasonal brand campaigns- Maintains the Hersheyland.com brand style guide- Manages the site\'s comprehensive content calendar- Writes and edits content for the website, e-newsletters and digital ads- Additional experience: social media management, UX research
EDUCATION
Shippensburg University of Pennsylvania
B.A.
Gonzaga University
M.A.
ABOUT JESSICA BOMGARDNER
Hello! I\'m Jess, a content strategist and copywriter with 15+ years of experience in…
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