Jessica Berger
SVP, Innovation @Publicis Media | Strategy | Emerging Media & Intelligence | Global Brand Experience & Marketing Leadership
- Role
- Senior Vice President, Innovation & Strategy at Publicis Media
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Jessica Berger
The smartest strategists don\'t predict the wave. They learn to move with it.I\'ve spent 15 years at the intersection of brand strategy, media, and innovation—moving from digital strategy inside global PR agencies into media innovation and brand experience at Publicis Media, building the connective tissue between the two along the way.Today I lead innovation and strategy for Fortune 500 clients—turning emerging signals into the ideas and frameworks that shape what brands do next. My work sits upstream: developing the thinking, tooling, and activation strategies that enable it.What\'s unique about my background: I\'ve worked across markets, disciplines, and cultures—which means I spot patterns others miss. I\'ve built teams, driven new business, and created frameworks that scale—across C-suite stakeholders, global markets, and a media landscape that doesn\'t sit still.I speak and moderate at CES and industry forums, and my commentary appears in Ad Age, Adweek, and Campaign US.Always interested in conversations with teams building at the edges of innovation, culture, art, and technology.Core areas of focus: Emerging Media, Platforms & AI | Strategy | Brand Experience | C-Suite Advisory | Organizational Leadership Based in Miami | Frequently in New York
Experience
Senior Vice President, Innovation & Strategy
Jul 2023 — Present
Senior strategic leader driving brand innovation and marketing strategy for Fortune 500 clients across Publicis Media\'s global network — combining deep market intelligence, emerging media expertise, and organizational leadership to help brands make better, faster, more confident strategic decisions.
Education
The University of Bonn
B.A., Asian Studies
The Martin Luther University of Halle-Wittenberg
M.A. Intercultural Studies
Keio University
M.A., Language Education
Skills
- SEO
- Translation
- Google Adwords
- Global Strategy
- Integrated Marketing
- Paid Search Strategy
- Influencer Marketing
- Facebook Blueprint
- Web-Content-Management
- Social Media Outreach
- Conversion Optimization
- Blog Marketing
- Paid Social
- Taag
- Brand Development
- Social Media
- Google Analytics
- Media Planning
- Ad Tech
- Global
- Social Media Marketing
- Localization
- Online Advertising
- Retargeting
- Strategic Prospecting
- Public Relations
- Transcreation
- Digital Media
- Search Engine Optimization (SEO)
- Forecasting
- Global Operations
- Social Marketing
- Blogger
- Audience Development
- Blogging
- International Marketing
- Website Localization
- Paid Media
- Programmatic Media Buying
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