Jessica Berenson
Strategy & Insights @ Bloomberg | Former Spotify
- Role
- Senior Researcher, Strategic Insights at Bloomberg Media
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Jessica Berenson
I’m a researcher and strategist helping businesses decode audience behavior—what captures their attention, drives their decisions, and keeps them engaged over time. My work sits at the intersection of consumer insights, cultural analysis, and business strategy, translating trends into action for some of the worlds most iconic brands.
Experience
Senior Researcher, Strategic Insights
Feb 2024 — Present
I lead audience-first research strategy to grow Bloomberg’s subscriptions business and support our executive leadership. My work spans global segmentation, AI-powered personas, UX and marketing research, all tied to delivering actionable insight and strategic clarity across the org.
Education
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor’s Degree, Dual Major: Advertising and Psychology; Minor: Music Industry
Skills
- Indesign
- Leadership
- Market Research
- Editing
- Microsoft Sql Server
- Research
- Youtube
- Public Speaking
- Social Listening
- Sql
- Wordpress
- Marketing
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Event Planning
- Data Analysis
- Advertising
- Google Analytics
- Photoshop
- Social Networking
- Hootsuite
- Associated Press Style
- Digital Marketing
- Adobe Creative Suite
- Radian6
- Mri Plus
- Final Cut Pro
- Teamwork
- Microsoft Word
- Microsoft Office
- Social Media
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.