Jessica Bayers

About Jessica Bayers

I’m obsessed with one problem:Why do some learning environments reliably help students succeed while others quietly lose them?I’ve been on both sides of that question.Before moving into education technology, I worked directly with students and instructors in classroom settings. That season shaped how I think about learning: if you don’t earn attention and engagement first, no curriculum or platform can do its job.Today I work in EdTech SaaS, partnering with colleges and universities to improve student engagement and learning outcomes through better digital tools and instructional support.My work sits at the intersection of:• Classroom reality• Learning design and behavior• Institutional decision‑makingIn my current role as a Sales Specialist, I lead complex, consultative sales cycles with faculty, administrators, and academic leaders across higher education.Recent highlights: • 121% quota attainment• Top‑10 nationally in revenue performance• 96% customer retentionWhat I enjoy most is helping institutions navigate the messy reality of learning‑tech adoption: tools only create value when they actually support how students and instructors already work and learn.On LinkedIn, I write about:• Attention and motivation in learning• What actually drives student success• Where education technology succeeds (and where it fails)

Experience

1. Sales Specialist

   Pearson

   Feb 2024 — Present · Boulder, CO, US

   Achieved 121% of annual quota (2024); ranked #6 nationally among Field Sales Representatives.Grew a $1.3M territory to $1.7M (~29% YoY growth), generating $400K in net-new business and expansions, maintaining ~96% retention.Generated ~30 new outbound leads weekly; secured 5+ discovery/demo appointments per week.Leveraged Salesforce CRM for territory modeling, pipeline management, forecasting, and data-driven account strategy.

Education

• University of Colorado Boulder

  Bachelor's degree, Neuroscience