Jéssica Batista
Senior Strategy & Portfolio Manager @Henkel
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WORK HISTORY
Senior Strategy & Portfolio Manager @Henkel
Created a repeatable growth model framework and defined tracking KPIsLed the development of category growth principles and segmented sell-out data across active markets and hair categories (Color, Care and Styling)Developed brand architectures and defined strategic priorities across all hair categories for short, mid and long-termActed as sparing partner with Global Commercial Excellence to execute MSLsDeveloped methodologies for data mapping and created dashboards for Perfect PortfolioUpskilled global, regional and local stakeholders on the Perfect Portfolio
EDUCATION
WHU – Otto Beisheim School of Management
Exchange Semester (MSc International Management), Marketing and Sales
Nova School of Business and Economics
Master of Science (MSc), International Management (Major in Marketing)
ISEG - Lisbon School of Economics & Management
Post Graduation, Management and Business Consulting
ISEG - Lisbon School of Economics & Management
Bachelor of Science (BSc), Management
SKILLS
ABOUT JÉSSICA BATISTA
Growth manager specialized in global hair retail and professional business. Develops repeatable growth models and playbooks. Portfolio strategy and simplification for profitability. Passionate about complexity and problem-solving, transforms complexity into visual mapping. Drives solutions with resilience while keeping a positive attitude.Project manager in cross-functional team. Strong team player who enjoys developing people.
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