Jessica Barrale-Cao

Director of Social Media @Bionews, Inc.

Pensacola, FL, US

Mentored and trained social media staff, building a high-performing team dedicated to innovation, efficiency, brand consistency, and continuous growth.*Led a dynamic global team in the strategic curation and publication of compelling, evidence-based health content targeted to various rare disease communities, ensuring accuracy, brand consistency, and accessibility.*Oversaw the planning and launch of multi-channel campaigns, leveraging analytics to optimize performance and increase reach, engagement, and drive traffic.*Worked to solidify the organization’s reputation as an authoritative digital health brand by fostering community trust through conscientious and reliable engagement.*Utilized advanced social media management and analytics tools to track KPIs, report on campaign effectiveness, and present actionable insights to leadership.*Continually refined social media strategy to drive increased site traffic from multiple platforms including Facebook, Instagram, X, and Pinterest.*Demonstrated strong organizational and project management skills in a dynamic, fast-paced environment.