Jessica Balter
Chief Marketing Officer @Publicis Canada
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WORK HISTORY
Chief Marketing Officer @Publicis Canada
EDUCATION
McGill University
Bachelor of Commerce, Marketing, International Business
McGill University
Bachelor of Commerce (BCom), Marketing
SKILLS
ABOUT JESSICA BALTER
I am a seasoned leader obsessed with driving tangible impact. I love what I do. And I’m told it shows. I’ve been called a unicorn but I prefer to think of myself as an advertising weirdo. My career started in Account Service, leading marketing solutions ranging from fully interconnected campaigns to platform builds to CRM strategy for Blue Chip clients. Recognizing the power of data to help deliver impactful brand marketing, I spent 5 years transforming Publicis’ Data practice; establishing the Toronto team as a Global Center of Excellence for Data & Insights. Today, I lead Growth for Publicis Toronto, crafting and orchestrating strategies to drive new revenue for our agency. Fuelled by my belief that Publicis is more ready to drive impact for clients today than we have ever been before. When I’m not working, you’ll probably find me on (or thinking about being on) my Peloton, or reading books with my son Jackson.
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