Jessica Ballew
Growth Marketing Manager, Identity @Highway
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WORK HISTORY
Growth Marketing Manager, Identity @Highway
Dallas, TX, US
EDUCATION
Naveen Jindal School of Management, UT Dallas
Bachelor of Science - BS, Business Administration, Management and Operations
ABOUT JESSICA BALLEW
I turn chaos into clarity, ideas into impact, and brands into market leaders. With 15+ years of experience, I’ve mastered the art of cutting through noise—crafting bold, strategic campaigns that don’t just attract attention but drive results. I reject the ordinary. “The way it’s always been done” is the enemy of progress. Whether it’s launching products, optimizing digital ecosystems, or leading breakthrough campaigns, I combine sharp strategy with creativity to move businesses forward.Specialties:Brand Strategy & Development • Creative Direction & Storytelling • Integrated Digital Marketing (SEO, SEM, Paid & Organic Social, Email) • Lead Generation / Demand Generation • Ecommerce & Product Marketing • Promotional Campaign Development • Budget Management & Forecasting • B2B & B2C Marketing • Event Strategy & Experiential Marketing • Project & Agency Management
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