Jessica Labombard Baldwin

About Jessica Labombard Baldwin

Transforming complex science into engaging stories through strategic multichannel and digital marketing in Pharma, Biotech, and Healthcare. Blending creativity with clarity to turn technical insights into compelling campaigns that connect and convert.Education:M.A. Integrated Marketing Communication – UNC WilmingtonB.A. Communication Studies + Minor in Digital Arts – UNC WilmingtonSkills:Multi-Channel Marketing · Scientific Storytelling · Digital Campaigns · Content Development · Detail-Oriented · Collaborative · Flexible

Experience

1. Sr Manager, Marketing

   Resilience

   Sep 2023 — Present

   Develops and executes integrated marketing campaigns across multiple franchises, aligning marketing strategy, brand development, and commercial objectives. Translates complex scientific information into strategic content that supports B2B lead generation, sales enablement, and thought leadership across multiple channels. Utilizes HubSpot Marketing Hub to manage multichannel campaigns, optimize workflows, and measure performance to ensure consistent and measurable impact. Drives digital marketing initiatives including SEO, web design, email marketing, and social media marketing to expand reach to targeted audiences. Oversees brand management efforts to ensure consistency of voice, visual identity, and messaging across all marketing touchpoints. Supports event planning for tradeshows, conferences, and internal engagements, while creating brand-aligned marketing assets through graphic design and content development.

Education

• University of North Carolina Wilmington

  Bachelor's Degree, Communication, General, Minor, Digital Arts

  2012 — 2016

• University of North Carolina Wilmington

  Master of Arts - MA, Integrated Marketing Communications