Jessica Ayala

About Jessica Ayala

I am a marketing and communications leader with a track record of building brands, telling stories, and driving measurable impact. I understand marketing because I understand people—their needs, motivations, and how they connect with ideas—and I bring that insight to every campaign, brand, and experience I create.My career has spanned brand strategy, content marketing, digital strategy, audiovisual storytelling, and event marketing, delivering multi-channel campaigns that strengthen brand equity, grow communities, and drive results. Shaped by growing up in Waukegan, IL as the child of hardworking migrant parents and becoming a first-generation college graduate, my journey is defined by mentors who created space for me to grow—and a commitment to pay that forward in the work I do.Currently pursuing a Social Impact MBA as a Baumhart Scholar at Loyola University Chicago, I am deepening my leadership skills and honing a data-driven strategic lens. I am eager to step into senior marketing roles where I can lead high-performing teams, optimize strategy across channels, and build programs that elevate brands and amplify impact.

Experience

1. Director of Marketing & Communications

   Daniel Murphy Scholarship Fund

   Aug 2024 — Present · Chicago, IL, US

   Develops and executes multi-platform campaigns (web, social media, email, print) to elevate the organization’s mission, driving 60% growth in brand awareness and 1,200 new followers across social platforms- Creates compelling content that highlights the impact of scholarships, contributing to over $1 million raised through digital and print campaigns, specifically this recent 2024 year-end campaign- Leverages SEO and analytics to optimize performance, increasing website traffic by 25% and social media engagement by 40%- Aligns communications with fundraising and strategic goals through collaboration with leadership, development, and education teams- Manages budgets and timelines to deliver high-impact campaigns on time and within budget- Oversees production of digital and print assets, ensuring brand consistency across newsletters, brochures, social media, and event materials.

Education

• Marquette University

  Bachelor’s Degree, Advertising & Psychology

  2013 — 2017

• Loyola Academy

  High School Diploma, Cum Laude

• Loyola University Chicago

  Social Impact MBA (Baumhart Scholars Program), Marketing/Marketing Management, General

Skills

• Leadership
• Facebook
• Research
• Video Editing
• Microsoft Powerpoint
• Programming
• Editing
• Time Management
• Corporate Communications
• Public Speaking
• Event Production
• Data Analysis
• Photography
• Newsletters
• Audio Visual Support
• Microsoft Word
• Communication
• Marketing
• Digital Photography
• Microsoft Office
• Teamwork
• Event Management
• Webex
• Public Relations
• Peer Mentoring
• Adobe Creative Suite
• Writing
• Microsoft Suites
• Cisco Systems Products
• Social Media
• Team Building
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Event Planning