Jess Aptman

About Jess Aptman

For more than a decade at Zocdoc, I’ve architected how Zocdoc communicates—internally and externally, in hard times, and these days, in far better ones. I’ve stayed for so long not because it\'s been easy, but because it\'s been hard. The work and business kept changing for the better, and I’d like to think that I have too.Today, I lead Corporate Comms, Internal Comms, and Government Affairs. We make sure our strategies and stories match to drive the business forward.My favorite problems are complex, high stakes, and high impact. My most-used phrases include:→ “What are we optimizing for?”→ “Can this be pithier?”→ “Never waste a crisis.”I’ve said a lot behind closed doors. Figured I’d try saying some of it here.

Experience

1. Chief Communications Officer

   Zocdoc

   Apr 2012 — Present · New York, NY, US

   Zocdoc is the healthcare access infrastructure that connects patients to great care. By powering seamless scheduling wherever patients are seeking care, Zocdoc moves them from being stuck to being seen. I lead our Corp Comms, Internal Comms, and Government Affairs teams.

Education

• University of Florida

  B.A./B.S., Dual Degree: Mass Communications & Sociology

Skills

• Event Management
• Crisis Communications
• Digital Marketing
• Apps
• Media Relations Training
• Strategic Partnerships
• Strategic Communications
• Consumer Products
• Positioning
• Staff Training
• Start-Ups
• Marketing Communications
• Messaging
• Consumer Electronics
• Public Relations
• Internal Communications
• Media Relations
• Client Services
• Brand Development
• Event Planning
• Corporate Positioning
• Mobile Technology
• Message Development
• Publicity
• Technology
• Partnership Development
• New Business Development
• Event Marketing
• Luxury Lifestyle
• Corporate Communications
• Social Media