Jessica Yeung
Creative Director and Designer
- Role
- Creative Director at HUMAN
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jessica Yeung
Portfolio: portfolio.jessyeung.com/Jess Yeung is an art director and graphic designer with over 10 years of experience building brands through visual storytelling across the fashion, hospitality, CPG, healthcare, beauty, entertainment, personal finance, and non-profit industries. With a deep commitment to always marry brand strategy with clever design, and a deeper commitment to \"make it weird,\" she\'s consistently crafted memorable brands and experiences for her clients.In her free time, you\'ll find her investing in new hobbies like tap dancing, playing with linocut, and keeping plants alive, or returning to old hobbies like rereading Harry Potter, watching old TVB shows (iykyk), and lying down.
Experience
Creative Director
Mar 2024 — Present
Conceptualize and execute award-winning brand experiences for a B2B cybersecurity SaaS company, driving brand awareness and earning recognition from industry analysts and prospects. Translate complex, technical ideas into elevated, digestible storytelling that resonates with audiences and fuels demand in a competitive enterprise market.• Spearheaded HUMAN’s rebrand and continuously evolve the design system to reflect company growth.• Develop, inspire, and champion internal designers to produce impactful work with high creative standards.• Oversee external agencies, photographers, videographers, illustrators, and freelancers to ensure creative alignment across touchpoints.• Collaborate with cross-functional leaders including product marketing, web experience, sales, product, and engineering teams to communicate a shared vision.• Articulate and present creative strategy to key stakeholders including executive leadership.• Lead design and project management for NYC headquarters and satellite offices ensuring every physical touchpoint reinforces the HUMAN brand.
Education
Washington University in St. Louis
B.F.A, Communication Design
Skills
- Layout
- Illustrator
- Photoshop
- Indesign
- Logo Design
- Advertising
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