Jessica Weissman

Senior Field Marketing Manager, Dunkin\' @Dunkin'

Direct market media consisting of TV, radio, out-of-home, print, digital, sponsorships, public relations, and charitable programming. Oversee $17MM advertising fund budget. Manage multiple agency teams. • Collaborate with cross functional teams including brand marketing, operations, training, and franchise leadership to gain support and alignment of local sales and profit building programs; as well as to ensure successful program/product execution at the restaurant level. • Run ongoing market analysis with sales, product category/daypart trends, and navigate industry competitive trends. Focus on driving profitable restaurant and long term brand growth. • Support field-based market testing with food/beverage products, equipment, and merchandising. • Proven success executing in mature markets and growing emerging markets with innovative marketing tactics. Led LHY Market turnaround starting in 2011, which has seen +88% growth in Avg Wkly Sales over the past 10 years. • Active member of Dunkin’ Donuts Baskin Robbins Joy in Childhood Foundation, Mid Atlantic Chapter since 2017.