Jessica Watson
- Role
- Director, Innovation, Wholesome Snacking at Kellanova
- Location
- Aurora, IL, US
- LinkedIn followers
- 500 followers
Experience
Director, Innovation, Wholesome Snacking
Jan 2025 — Present · Chicago, IL, US
Lead development and execution of innovation roadmap for iconic snacking brands and enterprise-level innovation best practices.• Lead PopTarts innovation commercialization including limited time summer offering in partnership with Liquid Death and new flavors Strawberry Cheesecake and Apple Pie.• Champion for snacking regulatory taskforce, managing oversight for 500+ SKUs. Lead renovation of core portfolio for PopTarts, Special K, and Rice Krispies Treats to futureproof iconic brands.
Education
Western Michigan University - Haworth College of Business
Marketing
2000 — 2004
Skills
- Packaging
- Sales Operations
- Sales
- Management
- Competitive Analysis
- Shopper Marketing
- Cross-Functional Team Leadership
- Retail
- Wal-Mart
- Budgets
- Ac Nielsen
- Customer Insight
- Brand Management
- Marketing
- Consumer Products
- Customer Marketing
- Nielsen
- Crm
- Grocery
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