Jessica Walsh

About Jessica Walsh

With a strong background in catering operations and hospitality, I have honed skills in project management, client relations, and operational strategy—all of which seamlessly translate into my new role in Business Development & Proposal Management at SSA Group.Now, I specialize in crafting compelling proposals, developing strategic business initiatives, and driving revenue growth through RFPs, RFQs, and client engagement. My ability to analyze complex opportunities, collaborate across departments, and deliver winning solutions makes me a key contributor to SSA’s expansion in the attractions industry.What I Bring to the Table: Strategic Proposal Management – Developing and managing high-impact proposals that align with client needs and SSA Group’s vision. Cross-Industry Expertise – Leveraging my background in hospitality to enhance operational storytelling and competitive positioning. Data-Driven Decision Making – Utilizing CRM tools like HubSpot to track leads, opportunities, and market trends. Creative & Analytical Thinking – Combining content development with financial modeling, design, and compliance frameworks. Collaboration & Leadership – Engaging with internal and external stakeholders to create seamless, results-driven proposals.I’m passionate about business growth, storytelling through proposals, and fostering strong client relationships.

Experience

1. Growth Operations Manager

   SSA Group

   Jan 2025 — Present

   About Me:As a Proposal Manager at SSA Group, I specialize in crafting compelling, high-impact proposals that drive business growth and strategic partnerships. I lead the end-to-end proposal process—ensuring alignment with SSA Group’s brand, vision, and client needs.What I Do: Proposal Development – I lead the creation, writing, and editing of proposals, collaborating across departments to develop tailored responses to RFPs, RFIs, and RFQs for cultural attractions like museums, zoos, and aquariums. Project & Stakeholder Management – I coordinate cross-functional teams, ensuring compliance, accuracy, and strategic positioning in every proposal while maintaining a well-organized repository of past submissions. Strategic Business Development – Partnering with sales and marketing, I analyze industry trends, evaluate government contracting opportunities, and enhance our competitive edge through customized proposal narratives. Market Research & Content Strategy – I ensure proposals are data-driven, visually engaging, and customized for different clients, leveraging Canva for design and HubSpot for CRM management to track leads and success rates. Process Innovation & Continuous Improvement – From refining workflows to developing a capabilities library, I continuously optimize our approach, integrating feedback and best practices to enhance proposal success rates.

Education

• California State University, Monterey Bay

  Bachelor of Human Communication, Creative Writing

  2005 — 2009

Skills

• Menu Design
• Event Planning
• Events Coordination
• Hospitality Industry
• Corporate Events
• Management
• Parties
• Social Media
• Public Relations
• Writing
• Catering
• Food & Beverage
• Customer Service
• Tourism
• Marketing
• Facebook
• Hospitality
• Planning & Execution of Events
• Hotels
• Social Networking
• Social Media Marketing
• Event Management
• Meeting Planning
• Sales
• Food
• Restaurant Management
• Fine Dining
• Weddings
• Banquets
• Menu Development
• Advertising
• Typing
• Wine
• Banquet Operations
• Restaurants
• Hospitality Management