Jessica Wachtel

Supervisor - National Video Investment @WPP Media

New York, NY, US

Midas Exchange, a WPP company-Negotiated and managed traditional media buys via linear and digital campaigns as well as barter and asset trade deals-Built and presented buy proposals to clients, in addition to decks on marketing sponsorship results, brand studies based on data analytics, and POVs for potential media opportunities-Tracked spend against deal commitments with vendors as well as trade credit utilization agreements with clients-Evaluated new business by analyzing prospective clients’ historical buys against partner rate cards and assessing our profit margin-Supervised accounts across various product categories, including CPG, Auto, Pharmaceutical, Retail, Travel, Beauty, QSR, and E-commerce-Directed teams of up to six employees, driving performance and accountability, fostering collaboration, and ensuring alignment with organizational objectives-Facilitated day-to-day communication and handled weekly status calls with the clients and agencies to discuss pressing agenda items-Supplied deal point documents, media delivery performance reports, and financial tracking to the client and agencies on a bi-weekly or monthly basis-Gathered and presented current marketplace conditions, trends, and trades quarterly for department meetings-Developed and ran training sessions for the Senior Associate and Associate levels-Conducted interviews internally for Senior Associate and Associate recruitment

Trinity College-Hartford

Bachelor's Degree