Jessica Berens Vicars
Founder @Confetti Jar
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WORK HISTORY
Founder @Confetti Jar
Atlanta, GA, US
Confetti Jar is the ultimate source for parents to find and book everything they need for parties for kids.Did you know parents spend weeks and months planning birthday parties? They ask questions in multiple social media groups, bounce around to a ton of different websites, makes dozens of calls, and often end up super frustrated, taking the fun and joy out of it all! Confetti Jar takes all of the stress out of planning parties for kids. We make party planning easier and more fun for parents - helping them find new ideas and inspiration, then book venues, party places, entertainment, bakeries, rentals, and more - all from a single place.And - we help local businesses thrive by connecting them with more parents, so they can book more parties.More than Atlanta area parents and event planners use Confetti Jar each month when planning parties for kids and more than 120 businesses are subscribed and booking with the platform.
EDUCATION
University of Florida
Bachelor, Marketing
SKILLS
ABOUT JESSICA BERENS VICARS
I am on a mission to change the way parents plan parties for kids! As a mom of 3, I know that parents spend weeks and months planning birthday parties. They ask questions in multiple social media groups, bounce around to a ton of different websites, make dozens of calls, and often end up super frustrated, taking the fun and joy out of it all. They also miss out on all of the incredible local businesses creating amazing experience for kids.But, we are changing the game. We are helping parents find and book everything they need for parties for kids - from a single source. From the best party places, to fun and unique entertainment, rentals, decor, bakeries, and so much more - parents can find and book it all from Confetti Jar.Previously, I built and scaled marketing and product management teams and strategies to support high-growth B2B companies. I built scheduling platforms and marketplaces in healthcare. Now, I am bringing that experience to the event space.Key strengths include:Results-oriented: I love data and am energized by seeing results and exponential growth.Visionary thinker: I think big and bring an energy and passion that inspires others to do the same. I can create a vision and strategically put the right pieces together to build toward that vision. Leader & motivator: I love to build and lead high-performing teams. I build a culture of collaboration, motivating team members to work effectively within their teams as well as cross-functionally. I also help individuals thrive and support their personal and work goals, contributing to a fun, positive, and high-performing culture.Deep digital marketing experience: I have built and scaled digital marketing engines, delivering results through effective strategy and execution in SEO, Google Ads, LinkedIn, and Meta Ads.Go-to-market innovator: I know how to think differently; how to find a niche and position solutions to dominate that niche. I create go-to-market strategies, orchestrate use of the right channels, and design compelling messaging that enables companies to drive revenue and accelerate growth through truly awesome marketing.
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