Jessa Toth

About Jessa Toth

I’m an SEO strategist with 10+ years of experience driving organic growth for high-traffic brands in commerce, finance, media, and hospitality, as well as SMB. My work combines technical, editorial, and programmatic SEO with scalable systems that boost visibility, revenue, and long-term growth.I’ve led cross-functional initiatives with Editorial, Product, UX, and Engineering teams, built automated frameworks for content refresh and keyword clustering, and guided editorial teams to create high-impact, search-optimized content.As AI transforms search, I’m focused on adapting strategies for Google’s AI Overviews (AIO), Generative Search Experiences (GSE), and AI-powered discovery. I leverage AI to accelerate research, streamline workflows, and optimize content for machine-readability — all while preserving editorial quality and trust signals.At the core, I’m passionate about building systems that deliver measurable results today while preparing for the future of search.

Experience

1. Seo Manager

   Jordan Digital Marketing

   Sep 2025 — Present

   with a proven track record of leading global organic growth for ecommerce, SaaS, and agency clients. Builds and scales comprehensive SEO, AEO, and GEO strategies designed for both traditional search and emerging AI-driven discovery, including LLM visibility optimization across answer engines and generative platforms. Manages and mentors SEO strategists by delegating execution and aligning teams around data-driven roadmaps rooted in keyword intelligence, SERP analysis, and competitive research. Leads end-to-end content strategy—spanning content ideation, editorial planning, internal linking frameworks, advanced on-page optimization, Reddit optimization, and entity-based content structuring—to improve brand presence, citation likelihood, and retrieval by large language models. Leverages tools such as Google Search Console and Ahrefs to measure performance, surface opportunities, and future-proof organic growth.

Education

• Shippensburg University

  Bachelor of Business Administration (B.B.A.), Marketing

  2009 — 2013

Skills

• Web Design
• Photographers
• Microsoft Word
• Tourism
• Html
• Microsoft Office
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Social Media
• Music
• Facebook
• Adobe Creative Suite
• Research
• Customer Service
• Advertising
• Photoshop
• Event Planning
• Public Relations