Jessica Swift
Senior Manager - CRM & SMS
- Role
- Senior Manager Crm at Reebok
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jessica Swift
An accomplished and data-driven marketing professional with a specialized focus on developing and executing high-impact programs to convert, engage, and retain subscribers throughout their lifecycle. I have a proven track record of orchestrating successful marketing campaigns, conducting analysis, and conceptualizing strategies that drive tangible results.
Experience
Senior Manager Crm
Nov 2022 — Present · Boston, MA, US
In my role as Senior Manager CRM at Reebok, I led the implementation of CRM, SMS, and automations, overseeing vendor relationships and building reporting structures. I enhanced marketing productivity through strategic leadership, resulting in improved team performance metrics. Additionally, I developed and executed lifecycle marketing strategies that increased customer acquisition and retention.
Education
Lasell College
Bachelors Degree, Graphic Design; Business Administration
2009 — 2013
University of Massachusetts Lowell
Web Development Certificate, Graphic Design
2014 — 2015
Holy Cross High School
High School Diploma, 2009
2005 — 2009
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