Jessica Stoeckeler
Digital Planning Supervisor @Media Now Interactive
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WORK HISTORY
Digital Planning Supervisor @Media Now Interactive
Stamford, CT, US
Responsible for the development and presentation/positioning of accurate, well-researched, creative, and cutting-edge media plans-Client-facing role, as well as a leadership role that involves training and overseeing Digital Planners and Assistant Digital Planners-Will oversee and assign all Digital RFPs submitted in Salesforce-Will troubleshoot any issues during the planning phase-Will assist with onboarding and roll out of new media partners and ad products-Provide sell-through support by joining client calls-Communicate directly with clients and agencies regarding campaign details-Will work closely with digital marketing and integrated marketing on custom programs, both digital-only and integrated with print-Liaise between departments: ad operations, digital marketing, integrated marketing, sales, and finance-Analyze Salesforce trends to be incorporated into OmniPoint Planning & Buying – Recommended sites/targeting by target audience; Historical site costs & performance; Creative executions by industry; etc-Assist with onboarding and roll out of new media partners and ad products-Assist with training new team members including media planners and sales.
EDUCATION
Syracuse University
Bachelor's degree, Television, Radio, and Film (Communication)
Division of International Programs-London, England
B.S, Television/Radio/Film
Circus Street
Marketing Training , Digital Marketing & Business Strategy
Syracuse University
Communications: Television, Radio, Film
Syracuse University
S.I. Newhouse School, Public Communications
SKILLS
ABOUT JESSICA STOECKELER
My previous experience in Pricing, Planning, and Inventory encompassed working closely with Sales Teams to optimize advertising campaigns and inventory. Our collaborative efforts have streamlined the implementation of Boostr, enhancing CRM processes and sales training initiatives.With a focus on addressable advertising and audience segmentation, the team has excelled in packaging inventory and pricing sponsorship opportunities. Contributing as a frequent speaker, I share insights on planning guidance with national sales teams, underpinning my commitment to influencing the digital ad sales landscape through strategic leadership and innovative thinking.
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