Jessica Spraos
Lead Director, Behavior Change Marketing @CVS Health
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WORK HISTORY
Lead Director, Behavior Change Marketing @CVS Health
NY, US
Oversee roadmaps for diverse products and services (Women’s Health, Readmissions,Pharmacy, etc.) targeting Aetna members, driving $100-$115M in annual incremental value- Coordinate and execute department’s strategic plan, managing finances and reporting onoperational performance- Develop operational best practices to support effective deployment and monitoring of 300+campaigns across a 70-person department- Lead 6-person multidisciplinary team across Marketing Strategy, MarTech and Operations- Partner closely with Business, Data Science and Clinical leaders to identify data-drivenstrategies to maximize conversion and lifetime value among target audiences- Craft growth and retention marketing strategies to increase product engagement inpartnership with CVSH’s Enhanced Maternity Product and Women’s Health portfolio owners
EDUCATION
Université Paris-Sorbonne
French
Sciences Po
Master's degree, Marketing and Market Research
Washington University in St. Louis
Bachelor’s Degree, Philosophy, French
SKILLS
ABOUT JESSICA SPRAOS
Lead Director at CVS Health
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