Jessica Thames

About Jessica Thames

From the beginning of my career, I’ve been passionate about the power of marketing to…

Experience

1. Director of Marketing

   Assurance Financial

   Mar 2025 — Present

   Lead the national marketing strategy, aligning business development, recruitment, and brand initiatives with company growth goals- Oversee the integration and optimization of marcom technologies (CRM, AI-driven tools, automation platforms) to streamline marketing, sales enablement, and client engagement- Design and execute national advertising, digital campaigns, and PR initiatives to expand brand visibility and strengthen market position- Drive recruitment marketing strategies to attract and retain top talent, positioning Assurance Financial as an employer of choice- Partner with executive leadership to craft and implement communication strategies that unify internal culture and elevate external brand reputation- Develop data-driven marketing campaigns across digital, social, and traditional channels to increase audience reach and client engagement- Monitor performance metrics, providing insights and adjustments that improve ROI and campaign effectiveness- Collaborate with cross-functional teams, aligning marketing with operations, sales, and business development to ensure consistent messaging and market impact- Champion Assurance Financial’s community and philanthropic initiatives, strengthening corporate social responsibility and brand trust.

Education

• Deming High School

  High School Diploma

  2001 — 2005

• Northern Kentucky University

  Master's Degree, Communication & Public Relations

  2017 — 2022

• Eastern Kentucky University

  Bachelor's Degree, Journalism & Political Science

  2005 — 2010