Jessica Soforenko

Manager, Digital and Social Communications - Public Affairs @U.S. Travel Association

Washington, DC, US

Lead digital content strategy across all channels (social, website, newsletters) to educate stakeholders on the travel industry’s impact and advance national policy priorities- Execute large-scale digital campaigns via organic and paid social, search, and influencer engagement to drive business and policy outcomes- Oversee digital communications for flagship industry and policy-focused events, including U.S. Travel\'s IPW and Destination Capitol Hill- Serve as chief digital strategist for executive leadership—authoring high-performing newsletters (50%+ open rates), social content, and messaging points- Grew U.S. Travel’s social followership across key platforms and secured engagement and amplification from high-level government stakeholders, including congressional leaders, TSA, CBP, and Secretary of Transportation- Spearhead multi-stakeholder national activations, including National Travel and Tourism Week, equipping government, industry partners, and media with turnkey toolkits and unified messaging.

Emory University

Bachelor of Arts - BA