Jessica Soforenko
Communications & Public Affairs at U.S. Travel Association
- Role
- Manager, Digital and Social Communications - Public Affairs at U.S. Travel Association
- Location
- Arlington, VA, US
- LinkedIn followers
- 500 followers
About Jessica Soforenko
Strategic communications and public affairs professional with robust experience working…
Experience
Manager, Digital and Social Communications - Public Affairs
Aug 2023 — Present · Washington, DC, US
Lead digital content strategy across all channels (social, website, newsletters) to educate stakeholders on the travel industry’s impact and advance national policy priorities- Execute large-scale digital campaigns via organic and paid social, search, and influencer engagement to drive business and policy outcomes- Oversee digital communications for flagship industry and policy-focused events, including U.S. Travel\'s IPW and Destination Capitol Hill- Serve as chief digital strategist for executive leadership—authoring high-performing newsletters (50%+ open rates), social content, and messaging points- Grew U.S. Travel’s social followership across key platforms and secured engagement and amplification from high-level government stakeholders, including congressional leaders, TSA, CBP, and Secretary of Transportation- Spearhead multi-stakeholder national activations, including National Travel and Tourism Week, equipping government, industry partners, and media with turnkey toolkits and unified messaging.
Education
Emory University
Bachelor of Arts - BA
2017 — 2020
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