Jessica Taylor Snyder
Director, Brand Experience (Buffalo Wild Wings) @Inspire
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WORK HISTORY
Director, Brand Experience (Buffalo Wild Wings) @Inspire
o Lead annual planning and calendar development to recruit new/lapsed users, reduce churn and increase awareness of the brand and offeringso Quarterback integrated execution against marketing calendar objectives to drive on-premise, off-premise, and 3rd party programs through robust briefing process while adhering to activation dates o Develop and continuously optimize comprehensive marketing calendar to showcase full on-and-off-premise programs and their respective marketing support across the organization enabling streamlined planso Lead work with brand partners, consumer insights, and external agencies to develop value strategy, innovation platforms and value pipeline o Responsible for the development and launch of all national value programs
EDUCATION
Michigan State University
Bachelor of Arts, Advertising and Public Relations
Michigan State University
Master of Arts, Sports/Entertainment Public Relations
ABOUT JESSICA TAYLOR SNYDER
Director, Brand Experience (Annual Planning, Calendar, Value) at Buffalo Wild Wings
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