Jessica Snively
Graphic Designer, Storyteller, and Marketer
- Role
- Social Media Manager at Smash Park Entertainment Group
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Jessica Snively
I’m a graphic designer, writer, and marketer who thrives on creating compellingand…
Experience
Social Media Manager
Smash Park Entertainment Group
Nov 2024 — Present · Minneapolis, MN, US
Manage social media strategy, content, engagement, and analytics across Instagram, Facebook, LinkedIn, and TikTok for all Smash Park locations• Develop monthly paid and organic content calendars aligned with business goals and seasonal trends• Plan and execute multi-channel campaigns for product launches, events, and limited-time-offer promos, with an average engagement rate of 2.6% and 7,181 average views per post• Oversee a $300K annual paid social media budget; create content for Meta ads, optimizing campaigns with an average CPC of $0.20• Produce and edit short-form video content for Reels and TikTok • Lead influencer partnerships—from vetting and creative direction to contracts and payments• Monitor and adapt to emerging social media trends to keep the brand voice fresh and relevant• Drive strategy for Smash Park Westerville’s launch, growing followers to 6K+ in under 2 months• Grew Instagram following by 177% in 7 months; grew TikTok following by 417% in 2 months• Work cross-functionally with design and operations teams to deliver cohesive messaging• Analyze performance to optimize and inform strategies; present monthly reports to executive leadership
Education
University of Minnesota
Bachelor's degree, Journalism
2001 — 2005
University of Minnesota
Bachelor of Arts (BA), School of Journalism and Mass Communications
2001 — 2005
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