Jessica Simms
Social Media Marketing Specialist | Brand Strategist | Content Creator | Web Marketing Consultant | Photographer & Digital Storyteller
- Role
- Content Specialist at Montgomery Soccer Inc. Msi
- Location
- Fairfax, VA, US
- LinkedIn followers
- 500 followers
About Jessica Simms
I\'m a communications and operations professional with more than a decade of experience…
Experience
Content Specialist
Jan 2023 — Present
As a contract Content Specialist at MSI, I develop and execute strategic content across digital platforms to engage local soccer communities, support player recruitment, and elevate brand visibility. I manage end-to-end content production—from concept to publication—ensuring alignment with MSI’s mission and seasonal campaign goals. Key Responsibilities & Achievements:Created and managed content calendars for email marketing, blog, and social media, improving overall campaign consistency and performance.Wrote and optimized web content and landing pages using SEO best practices, increasing organic web traffic and lead conversion.Developed multimedia content (photo, video, graphics) for use across platforms, enhancing visual storytelling and brand engagement.Led social marketing fulfillment for tournaments, seasonal registrations, and event promotions, ensuring timely, branded communications.Utilized Google Analytics and Search Console to track content performance, refining strategy based on insights and user behavior.Collaborated with the marketing and outreach team to support influencer partnerships and local PR initiatives.Maintained brand consistency across all content while adapting messaging for target audiences, including parents, coaches, and players.
Skills
- Content Management
- Digital Marketing
- Publicity
- Social Networking
- Social Media Measurement
- Newsletters
- Content Strategy
- Marketing Strategy
- Web Content
- Blogging
- Editing
- Sem
- Publishing
- E-Commerce
- Marketing Communications
- Online Marketing
- Content Development
- Google Analytics
- Photoshop
- Editorial
- SEO
- Public Relations
- Google Adwords
- Media Relations
- Entrepreneurship
- Social Media
- Graphic Design
- Copywriting
- Web Design
- Affiliate Marketing
- Journalism
- Online Advertising
- Ppc
- Email Marketing
- Social Media Marketing
- Advertising
- Web Analytics
- New Media
- Blogger
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