Jessica Schuster
Product Marketing Director at HMH
- Role
- Product Marketing Director- 6-12 Ela and K-12 Eld at HMH
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Jessica Schuster
Jessica Schuster, a global brand marketer, has worked with highly regarded companies such as HMH, Scholastic, EA SPORTS, and VF Wrangler. She is experienced in Product Planning, Development, and Go-to-Market Launch Strategies. She has a successful record of implementing marketing strategies via customer-centric messaging that reflects market trends, captures market share, and drives awareness and engagement across channels. She is skilled in digital marketing, targeted positioning and narrative development, sales enablement, new product launches, marketing strategy, project management, content marketing, communications, and events. She is a collaborative leader of cross-functional teams including Sales, Product Management, Production, Digital, and Creative to conceptualize campaigns, implement plans, track and monitor progress and metrics, and flexibly course-correct as needed.
Experience
Product Marketing Director- 6-12 Ela and K-12 Eld
Jan 2024 — Present
As a Product Marketing Director for 6-12 ELA and K-12 ELD products, Jessica drives the strategic marketing initiatives for English Language Arts and English Language Development resources. Her role involves creating impactful messaging, collaborating with sales and product teams to enhance market presence. She also ensures that marketing strategies effectively support educators and students in achieving their educational goals.
Skills
- E-Commerce
- Digital Marketing
- Strategic Partnerships
- Event Management
- Digital Strategy
- Google Analytics
- Media Planning
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Advertising
- Marketing
- Marketing Research
- Marketing Communications
- Advertising Sales
- Customer Insight
- Direct Marketing
- Product Marketing
- Brand Awareness
- Management
- Public Relations
- Digital Media
- Online Advertising
- Sports Leagues
- Web Analytics
- Brand Development
- Integrated Marketing
- Talent Relations
- Marketing Management
- Email Marketing
- Interactive Advertising
- Online Marketing
- Interactive Marketing
- Account Management
- Product Management
- Sponsorship
- Sem
- Social Media
- Event Planning
- Mobile Marketing
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