Jessica Schroeder
Strategic Growth Driver | Culture-Driven Collaborator | Builder of Strong Teams, Brands & Ideas
- Role
- Director Insights & Analytics - Meals & Baking Op Unit at General Mills
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Jessica Schroeder
Strategic, data-driven and culture-building Insights and Analytics leader who puts the consumer at the center of business and brand strategies to drive differential results. As a seasoned Insights leader and go-to business partner with extensive U.S. and global CPG experience, I bring forward data-driven and empathy-informed insights to build strategies that deliver results. I partner with and drive influence across the executive leadership team to build enterprise strategy.Known for architecting consumer-centric strategy with data and insights rigor and a collaborative approach, I drive forward-looking opportunities and future vision. I leverage a breadth of leading-edge research and insights capabilities to unlock and create opportunities, weaving together qualitative insight, quantitative methods and a breadth of data sources to tell compelling stories and influence business strategy. I creatively deploy resources with agility across both highly-resourced and lean teams. I partner with cross-functional teams, external agencies and research partners to create compelling communication strategies and innovation pipelines.I am equally as passionate about building empathy with my team and the people I work alongside as the real people buying and consuming our products. I seek diverse perspectives and differential thinking to strengthen working culture and ideas, while building bridges across boundaries to foster a positive, inclusive and high-performing team.
Experience
Director Insights & Analytics - Meals & Baking Op Unit
Mar 2024 — Present
Education
UMN Carlson School of Management
MBA, Marketing & Marketing Research
University of Wisconsin-Madison
BA, Spanish, Sociology
Skills
- Marketing Research
- Analytics
- Business Strategy
- Shopper Marketing
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Consumer Insights
- Strategy
- Marketing
- Product Marketing
- Product Innovation
- Data Analysis
- Segmentation
- Customer Insight
- Leadership
- Qualitative Research
- Competitive Analysis
- Market Research
- Marketing Communications
- Positioning
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