Jessica Wright
Senior Marketing Manager at Biocom California
- Role
- Senior Marketing Manager at Biocom
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Jessica Wright
Responsible for driving growth and raising brand awareness through customer-centric campaigns and campaign strategies. Specializes in multi-disciplinary digital marketing and cross-channel email marketing, digital communication, and customer retention.To summarize my educational background and experience, these are the skills that I have demonstrated:(1) Superior sales skills supported by in-depth research of organizations, personal client assessment, and rapport through sustained communications (2) Strong leadership and organizational skills (3) Strong marketing through research, web design, and social media (4) Creative thinking and excellent writing skills
Experience
Senior Marketing Manager
Jan 2023 — Present · San Diego, CA, US
Responsible for driving growth and raising brand awareness through customer-centric campaigns and campaign strategies. Specializes in multi-disciplinary digital marketing and cross-channel email marketing, digital communication, and customer retention.Key Responsibilities- Increase Member Retention Initiatives: Manage Biocom CA email marketing (11+ newsletters that run on various timelines (weekly, monthly, quarterly) through various marketing POCs, teams, and regions) and ensure their on-time and on-brand send from inception to completion- Establish campaign KPI\'s/success metrics with Sales and Membership teams to understand how inbound marketing activity transitions into customer acquisition- Strategize plan to convert and retain customers through processes, metrics, A/B testing & reporting- Nurture stakeholder relationships and project manage between external marketing agencies and partners (customers, members, portfolio partners)- Work closely with data team to improve distribution list data, avoid email marketing fatigue, and measure success and strategy through informed engagement/post-send analytic reports- Develop, Streamline and Manage process improvements and industry best practices through hosted trainings (Pardot, Canva, Jira, Confluence, Teams, Social, Web, etc- Create and deliver onboarding communications and resource guides to serve as the marketing team go-to for new hires as it pertains to marketing resources
Education
University of Colorado Boulder
Bachelor of Science (B.S.), Journalism: Advertising and Creative Writing
2012 — 2016
Torrey Pines High School
High School
2008 — 2012
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