Jessica Savel

WORK HISTORY

EDUCATION

ABOUT JESSICA SAVEL

Culture is extremely important to my work environment and I take pride in respectfully disrupting the norm.As a CRM specialist, I worked on an enterprise-wide project to allow lead share between six different business units throughout the organization. I also mastered the CRM in setting up multiple email campaigns, journeys, and tactical targeted audiences through understanding the data for different business units. I was able to use my previous experience to design several lead loading campaigns for the mortgage originations business along with implementing intelligent design in the lead management system. I was given leadership responsibility for a team of six flex production team members and tasked with scheduling, lead routing set up, and visibility through metrics production.As a Telephony Banking Business Strategist, I owned the digital transformation of our dialing experience in banking by ensuring all business requirements are met over multiple new technological systems- ensuring the technology is working together, as a process, to meet lofty business production goals. As a Business Systems Strategist, I was tasked with digging into our technological systems and data behind our operations loan prioritization processes and looked for efficiency and revenue driving improvements.As an Audience Marketing Manager I used data points to organize various groups of clients to target in individual and holistic client journey marketing campaigns. Using business process and my data analysis knowledge, I strategized bringing data into Marketing Cloud so that we can refine and personalize our client journeys, worked with teams to apply data science models to marketing campaigns, and found new lead sources through data connections. I also worked with our digital marketing teams and Adobe to personalize online client journeys.As a business analyst, I analyzed data for a variety of different business areas and processes including marketing, banking, lead submission, call campaign logic, banker scheduling, and conversion to find efficiency gains and process improvements. I drove all business proposals around predictive measures and followed up with analysis and opportunities. I am very experienced in Microsoft Excel and putting together complicated metric reporting. I am comfortable with asking about complicated logic of technical systems.