Jessica S.
Data-Driven Digital Marketer
- Role
- Digital Marketing Manager at PPG
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Jessica S.
Experienced digital marketer with a robust skill set that includes email marketing, social media marketing, website content strategy, conversion rate optimization and using analytics and reporting tools to make data-driven decisions that push towards increased ROI.Primary Focus Area: digital marketing for B2B companies, especially those in manufacturing, transportation and logistics, and professional services companies.One of the founding members of Together Digital’s Cleveland Chapter. Together Digital is a professional and social community of women in working in the digital space connected by the desire to empower each other both personally and professionally.Robust CMS and ERP experience using HubSpot and SAP Marketing Cloud. Currently working as a Digital Marketing Associate Analyst at PPG Industries near Cleveland, Ohio.
Experience
Digital Marketing Manager
Oct 2023 — Present
Lead the execution of digital campaigns across paid, owned, and earned channels to enhance engagement and conversions. • Develop and optimize campaign strategies, ensuring alignment with KPIs and improving ROI through performance analysis. • Collaborate with global product and brand teams to create website content that supports customer journeys and product launches.
Education
University of Dayton
Marketing
2012 — 2016
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