Jessica Rosales

Fashion Director @Savage X Fenty

Fashion Collaboration and Show ProductionCollaborated with Fenty Corp and Savage X Fenty (SXF) to maintain consistent and cohesive fashion messaging across all projects.Led collaborative initiatives with stakeholders, including show production teams, directors, and executive producers, to achieve a balance between business objectives and delivering globally acclaimed, aspirational fashion shows.Interpreted collection inspiration and brand identity, working with fashion show stylists to present elevated, fashion-forward designs.Managed the end-to-end collection process, including sample approvals, custom styling, wardrobe coordination for dancers and VIP talent, backstage logistics, and on-site collection management.Styled high-profile musicians and talent, including Anitta, Rosalía, Burna Boy, Latto and Normani, for live performances and events. Campaign Strategy and ExecutionDirected the integration of key products into seasonal campaigns, aligning with brand storytelling and strategic marketing goals.Served as the liaison for hair, makeup, and nail teams, ensuring model looks reflected brand standards across Savage X Fenty and Fenty Corp.Partnered with photographers to achieve creative and business-aligned campaign imagery.Fashion Directed and styled campaigns featuring high-profile talent, celebrities, and models to enhance brand visibility and appeal.Content Creation and DirectionOversaw casting and preliminary selects for PDP, MM, and still-life content, ensuring alignment with brand and business needs.Integrated feedback from public relations, social media, marketing, merchandising, and design teams to deliver content aligned with the brand\'s vision.Post-Production LeadershipManaged retouching processes for campaigns, MM, PDP, and still-life content to uphold brand aesthetic and creative consistency through product POV.