Jessica Rodriguez
Digital Campaign Coordinator @American Public Media Group
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WORK HISTORY
Digital Campaign Coordinator @American Public Media Group
Managed 200+ concurrent digital campaigns across programmatic display, audio, podcast, paid social, and newsletter placements, ensuring accurate trafficking, pacing, and delivery.• Owned end-to-end campaign execution including setup, QA, launch, monitoring, optimization, and reporting across multiple platforms.• Rapidly mastered MPR Podcast ad operations, becoming fully proficient in podcast- specific workflows, ad requirements, tracking, and performance management within months.• Execute and traffic campaigns in Google Ad Manager, Audioserve - Adswizz and LiveIntent, ensuring accurate targeting, CTURLs, creative rotation, and tag implementation.• Monitor daily pacing, spend, and delivery, proactively optimizing campaigns to prevent under delivery and ensure goals are met or exceeded.• Track and validate performance across platforms, identifying and resolving discrepancies between ad servers, audio platforms, and internal reporting systems.• Coordinate pixels, tracking tags, and third-party requirements, confirming proper firing and troubleshooting issues pre- and post-launch.• Serve as the primary operational point of contact for audio and podcast campaigns, streamlining workflows, enforcing deadlines, and reducing trafficking and delivery errors.
EDUCATION
Dr. Michael M. Krop
High school, High School/Secondary Diplomas and Certificates
CSB Media Arts Center
Broadcast Media, Radio and Television Broadcasting Technology/Technician
ABOUT JESSICA RODRIGUEZ
With a robust background in digital marketing and campaign management. This journey has been marked by a steadfast commitment to harnessing the transformative power of e-commerce and digital platforms to drive client success.Leveraging bilingual fluency in English and Spanish, I have effectively expanded market engagement, ensuring campaigns resonate across multilingual audiences.
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