Jessica Phyfferoen
Partner Growth Strategist at Google EMEA HQ
- Role
- Account Strategist, Smb Engage, Belgium & Luxembourg at Google
- Location
- London, GB
- LinkedIn followers
- 500 followers
Experience
Account Strategist, Smb Engage, Belgium & Luxembourg
Jul 2024 — Present · Dublin, IE
Accelerating growth and product adoption across $XXM+ portfolio of 55 SMB clients, focusing on e-commerce and lead generation. Act as a strategic growth partner by identifying revenue opportunities, co-building digital strategies, and driving business outcomes.• Drove a revenue uplift of in 2024 by shifting client investments to YouTube. • Elevated YouTube\'s role within the media mix by creating and leading the YouTube Creative Labs. These workshops drove strategic video adoption by equipping clients with creative best practices, creator partnerships and showcasing the power of performance video advertising and short form content (YouTube Shorts). • Hosted \"Community Circle,\" a thought leadership event for senior marketing executives, discussing AI and creative marketing.• Recognized among the top 10% of EMEA performers in 2024 for outstanding achievements and partnerships.
Education
Durham University
MSc Management (Finance)
Coventry University
Bachelor of Arts - BA
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