Jessica Peralta
Chief Growth & Experience Officer @Fit4mom
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WORK HISTORY
Chief Growth & Experience Officer @Fit4mom
The Chief Growth & Experience Officer (CGXO) drives revenue growth, franchisee success, and brand experience across the FIT4MOM nationwide network. This role leads Marketing, Franchise Development, Franchise Support, and Product & Education—aligning growth strategy, franchisee experience, and brand execution into one integrated engine.Positioned between vision and execution, the CGXO owns the full growth lifecycle, from franchise sales and lead generation to onboarding, retention, and product innovation. The role ensures franchise owners are equipped with strong support, effective marketing, and high-quality education while protecting brand consistency and culture at scale.Through cross-functional leadership and data-driven strategy, the CGXO translates vision into measurable growth, a stronger franchise network, and a scalable, sustainable future for FIT4MOM.
EDUCATION
Georgia College & State University
Bachelor of Science (B.S.), Critical Care Nursing
SKILLS
ABOUT JESSICA PERALTA
I currently serve as Chief Growth & Experience Officer at FIT4MOM, where I lead the entire franchise experience- sales, marketing, support and product/education- bringing these functions together under a unified strategy to drive scalable growth and a more seamless experience for franchise owners and members.I bring over 13 years of experience within the FIT4MOM ecosystem, spanning both field and corporate leadership. I began my journey by founding and growing the FIT4MOM Las Vegas franchise, consistently ranking among the top-performing franchises nationally. As a franchise owner, I also served in advisory and coaching roles, partnering closely with the Home Office to strengthen systems and support across the network.After joining the Corporate Home Office Team in 2022, I most recently served as Director of FIT4MOM Success, where I led improvements in training, onboarding, and franchisee support. Today, my focus is on aligning teams, priorities, and systems to create a more connected, consistent, and high impact franchise and consumer experience-ensuring growth is both sustainable and mission-driven.
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